Dan Migala
Founder of The Migala Report; VIce President of Partnership Solutions, San Diego Padres
As a sports marketing author, practitioner and educator, Dan Migala
has served all levels of the sports marketing community.
As an author, Migala founded The Migala Report to help educate
sports marketing executives. The monthly electronic chronicles the
tough to answer “how” and “why” of sports marketing topics with
best practices profiles. The Migala Report’s subscribers are a virtual “who’s who” of every level of sports marketing with thousands of
executives from teams ranging from major league organizations like
the Los Angeles Lakers and New York Yankees, collegiate athletic
departments like UCLA and The Ohio State University, minor league
teams like the Toledo Mud Hens and many more. The publication
reached global proportions when it launched a Japanese-edition to
serve the growing need of Japanese sports marketers to become
more educated.
To help further his reach to the community through his writings,
Migala has served as a columnist for Sports Business Journal since
1999 and has authored three books on sports marketing; including
his most recent composition “Interactive Sports Strategies.” The
book, published by Team Marketing Report, where Migala served as
a reporter and Publisher during two separate stints from 1997 to
1999 and 2000 to 2003, is a guidebook for team executives looking
to duplicate their offline marketing and business initiatives online.
Migala also is a regular commentator on sports business topics for
the New York Times, Wall Street Journal, Chicago Tribune and other
major news outlets. He currently reviews sports business and
marketing books for the Wall Street Journal.
As a practitioner and consultant, Migala has worked for or advised
virtually every level of sports franchises. A one-year stint as the
architect of the original Chicago Bears Web site (www.chicagobears.
com) gave him the opportunity to learn the business of team Web
sites first hand. Since then, he has served as an advisor to teams in
Major League Baseball, National Hockey League, National Football
League, National Basketball Association, NCAA, Arena Football
League, the Ladies Professional Golf Association, Churchill Downs
and numerous minor league teams on issues related to technology
and sports marketing.
His growing marketing expertise helped him be recognized by
baseball promotional wizard Mike Veeck who recruited Migala to join
the ownership group of the Class A Ft. Myers Miracle that includes
other co-owners comedian Bill Murray and musician Jimmy Buffett.
As an educator, Migala also has been recognized in academia. First,
as a visiting professor at the W.P. Carey School of Business MBA
Sports Business Program at Arizona State University and an his
alma mater, the University of Missouri-Columbia, where he
graduated with a degree in Broadcast Journalism. His class “Interactive Sports Strategies” has become a staple part of the
curriculum and has spurred more than 50 students who now work
full-time in sports marketing positions.
Migala is currently the Vice President of Partnership Solutions for the San Diego Padres.
This Chicago native also holds a Master of Sports Administration for
Ohio University whose friends know him to spend his free time
strumming his Gibson guitar, reading about baseball or running
dreaming up his next big idea to help a team or corporation.
His most recent "big idea" was advising the Chicago White Sox to
change their gametimes to 7:11 p.m. to appease 7-Eleven, a
potential sponsor. The idea was sold instantly, achieving many
accolades including earning Migala membership in the National
Baseball Hall of Fame and a lifetime pass to Cooperstown.
Dan is a member of The Giving Back Fund's Board of Directors.