KEN BRENNER

Founder, Legacy Direct

www.legacydirectinc.com

 

Ken Brenner is a seasoned sports marketer and sponsorship professional with 20 years of experience in the industry. Mr. Brenner is a visionary and pioneer and has introduced several Web-based solutions that have dramatically impacted the sports and entertainment industry. Brenner has a long track record of successful start-up companies including Professional Sports Care, a revolutionary sports medicine company, founder of the Television Games Network (TVG), the first interactive television network for the sports and entertainment industry and Sponsor Direct, a Web solutions company for corporate sponsors.

 

In 1998, after losing his 11 month old daughter, "Baby Allie," to Spinal Muscular Atrophy (SMA), the number-one inherited cause of infant death, Brenner started his own foundation called Eyes of Hope, now part of FIGHTSMA.com.  Brenner learned first-hand how celebrity star power can mobilize   fans and audiences globally to support an important cause their “hero” celebrity is passionate about.

 

Brenner's insight and knowledge of the sports and entertainment industry combined with his passion for philanthropy has led Brenner to launch Legacy Direct with his partner Mark Rockefeller. Legacy Direct uses proprietary Viral Fundraising Technology which provides Web 2.0 social networking and modern online marketing techniques to help Foundations raise substantial incremental dollars globally at a lower cost than current fundraising methods.

 

Legacy’s platform for athlete/celebrity foundations is an opportunity to build fan base and brand equity around cause involvement, and a simple and powerful vehicle to align athletes, their Foundations, corporate sponsors and consumers around common interests and passions. It is designed to transform the impact athletes/celebrities can make on behalf of the causes they care about and enhance their positive influence within their communities and with their fans.

 

Brenner has served as a guest lecturer and speaker at New York University, Princeton University, Sports Business Journal's Sports Sponsorship Summit and hosts two industry-wide summits annually on the topic of Technology's Impact on the Sponsorship Industry.

Brenner graduated cum laude from Princeton University with a combined B.A. in business and psychology.