Kurt Aschermann

President of the Charity Partners Foundation

 

Kurt Aschermann has more than 35 years experience as a marketing and resource development professional.  Currently Aschermann serves as President of Charity Partners Foundation a new company that raises money for respected national charities. 

Previously he served as Chief Marketing and Development Officer and Managing Director, Corporate Opportunities Group for Boys & Girls Clubs of America, where he supervised a staff that managed BGCA’s fund raising operation nation-wide and developed and managed cause-related marketing, celebrity management, design and production, public relations, inter and intra-net operations, and editorial services. 

Also serving as managing director of the Corporate Opportunities Group in the Marketing Department, he created and implemented a strategy making B&GCA the leader in cause related marketing and corporate partnerships in the non-profit community.  Alliances with Coca-Cola ($60 million), JCPenney ($7 million), Circuit City ($3 million), Crest/P&G ($3.3 million), Major League Baseball (official charity status; $1.5 million, annual ad campaign), Compaq ($7.5 million), Microsoft ($100 million), The Sports Authority ($3.3 million), and many others, resulted in hundreds of millions of dollars raised for the organization and unprecedented awareness for the Boys & Girls Clubs Movement. 

Aschermann was the architect of the reorganization plan of the National Board of Governors of Boys & Girls Clubs of America in the mid-nineties.  Aschermann guided the old Board of Directors to re-invent itself as an effective fund raising and brand management board, with high expectations and clear goals. With an established goal of becoming the most prestigious non-profit Board in America by the year 2000, it is recognized the goal was achieved two years ahead of schedule. The Board of Boys & Girls Clubs is recognized as one of the most effective non profit Boards in the country.

In addition, his department produced the public service advertisement campaigns featuring B&GCA spokespersons Denzel Washington, Anna Kournikova, Shaquille O’Neal, General Colin Powell, Alex Rodriguez and Ken Griffey Jr.  He also worked closely with corporate partners on their ad campaigns to inculcate Boys & Girls Clubs messaging where possible. In 2006 Aschermann packaged and helped produce Denzel Washington’s first book A Hand to Guide Me, which has raised close to $1 million for Boys & Girls Clubs of America.