Media Spotlight:

Our 2005 Celebrity Calendar was a role-modeling campaign that received significant media exposure. We thank all of our celebrity honorees for participating and we commend them on their outstanding committment to charity.

 

Fortune, full page color ad (est. readers 918,000)

 

Sports Illustrated year-end double issue, December 27, 2004; full page color ad and featured in a column in a second issue (est. readers 12 millions).

Life Magazine, December 24, 2004; full page color ad (est. readers 52 million)

 

Time Magazine Man of the Year Issue, December 27, 2004; full page color ad (est. readers 4 million)

Entertainment Weekly, New Year's Double Issue; full page color ad (est. readers 46 million)

 

Entertainment Tonight, December 20th, 2005; featured
as a celebrity-oriented gift (#1 Syndicated Newshow)

 

ETonline.com, featured as celebrity-oriented Christmas gift, week of December 20th)

Boston Globe, "Choose a Calendar that Sets a Tone for the Year to Come" by Carol Stocker, Boston Globe, December 16, 2004, (est. circulation 480,000)

Hollywood Reporter, "Pinups", July 13, 2004

 

Honololu Advertiser, "Celebrity Pinups Benefit Stars' Favorite Charities",

 

Honolulu Advertiser, December 10, 2004 Sports Business Journal

Inspire Magazine Charity Channel, "12 Reasons to Give Calendar Honors Philanthropic Celebrities", November 2004