Sponsorship, Marketing & PR Resources

• The American Marketing Association - "one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession."
  Tip: Good resource to find marketing executives at different companies.
• Brandweek - "the leading sources of news and information in the US marketing industry."
• Cause-Marketing Forum - "Cause Marketing Forum, Inc. was founded in 2002 to help companies and nonprofits do well by doing good." Includes case studies, best practices, news and tools.
• Cone Inc. - This link takes you to research tracking the industry trends and "consumer, employee and corporate attitudes towards companies' involvement with social issues." "...A brand strategy and communications agency engaged in building brand trust that creates stakeholder loyalty and long-term relationships through the
  development and execution of Cause Branding, Marketing Public Relations and Issues and Crisis Management initiatives."
  Tip: Helps you understand why sponsorship is good business. Useful stats for sponsorship proposals.
• IEG - "...continues to serve the sponsors, sponsees and agencies in sports, arts, entertainment, event, cause and association marketing through its products, services and advocacy. "
• PRNewswire - "Whether your news has to go around the corner or around the globe, PR Newswire serves all of your information distribution needs. PR Newswire is the world leader in the electronic delivery of news releases and information directly from companies, institutions and agencies to the media, financial community and consumers. PR Newswire's services begin with news distribution, but also include targeting, evaluation."
• PROMO Magazine - "provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects." Tip: Helps to keep you updated on corporations' marketing interests and interactive marketing. Useful for sponsorship proposals.
• Sports Business Daily & Sports Business Journal - "the undisputed authority on the business of sports and a must read for top executives in every segment of sports business—properties, sponsors, media, facilities, finance and professional services."
  Tip: If you work with an athlete, one or more of his/her representatives most likely subscribes.
  Disclosure: The Giving Back Fund's Founder and President, Marc Pollick, is a guest columnist.

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