Since 2012, The Legacy Lab has been researching, writing and publishing on the topic of business leaders who are creating enduring change: celebrating the long-term thinkers in a short-term world. Core to our thinking is the idea of treating legacy as a forward-looking concept, something that is passed forward versus something that is simply left behind. In March 2018, McGraw-Hill Education published a best-selling book based on our work called Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World.

Recently, The Legacy Lab has granted bursaries to both established leaders and young leaders who are making enduring contributions through their work: Yvon Chouinard (founder of Patagonia), David Remnick (editor and refounder of The New Yorker), Ashley Edwards and Alina Liao (advocates and cofounders of MindRight), Naomi Wadler and Carter Anderson (activists in leading the #neveragain movement), and Carmen LoBue (leading young voice in socially conscious filmmaking).

This year, for the first time, The Legacy Lab will be awarding a $10,000 scholarship to a student who represents the next-generation of legacy-maker: investing funds in a student who is investing time and energy in becoming a future leader who creates lasting social impact. Scholarship funds are intended as an investment in ongoing education; to help a student achieve a personal ambition. In turn, scholarship funds will be paid directly to the student’s institution and can only be used toward school-related items such as tuition, books, etc. Applications are due by December 1, 2019.


Powered by The Giving Back Fund, The Legacy Lab Scholarship is now inviting applications from undergraduate and graduate-level students attending colleges, universities or similar accredited institutions (such as technical schools) in the United States. We are searching for a future leader studying with the intent to revolutionize an industry, change social norms, and/or build a long-lasting brand solution in culture. We will champion one of tomorrow’s leaders working toward making progress today.

To qualify, you must be one of those rare students with a strong sense of personal purpose—who is studying with the intent of creating positive, enduring change. Specifically, we are asking applicants to reveal something meaningful about their “reason for being” (their ikigai) by responding to these questions:

  1. What is your dream for a better world and what CONTRIBUTION will you make toward achieving that dream?
  2. Academically, what are you studying? Why have you chosen this path of study? What do you LOVE about it?
  3. What makes you exceptional in your chosen field of study? What is it about you that makes you GOOD at it?
  4. How will you apply your studies after graduation? Or how are you already applying your studies? How will your ideas CREATE VALUE (e.g., earn money) and yield a solution, such as a business idea, that is built to last?
  5. Why are your intended contributions—your creative, social and/or commercial contributions post-graduation—something the world needs more of? How will your idea(s) IMPACT PEOPLE’S LIVES for the better and for the long-term?

How to Apply

You may answer in the form of a written response (up to 300 words per question for a total response that is no more than 1,500 words) OR a video response of four minutes or less to the same questions.

Please send (A) your written or video response, (B) proof of enrollment at your accredited school, and (C) answers to the “Fast Facts Form” on the application, to [email protected] no later than midnight PST on December 1, 2019. This year’s inaugural Legacy Lab Scholar will be decided by December 20, 2019.

Apply Now!